Demand Side Platform (DSP)

What Is a DSP? How It Works and Why It Matters

The global demand side platform (DSP) market is experiencing explosive growth. Valued between $25.46 billion and $31.49 billion in 2024, the market is projected to soar to an impressive $133.39 billion to $148.92 billion by 2032. With a compound annual growth rate (CAGR) of 21% to 23%, this rapid expansion

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Amazon Listing Hijacking

Amazon Listing Hijacking: What You Need to Know

Article written by the team at Seller Candy Amazon listing hijacking can be quite frustrating for sellers who have invested significant time and resources into building their brand and optimizing their product listings. In simple terms, listing hijacking occurs when another seller takes control of your Amazon product listing without your

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Amazon Target Audience

Amazon Target Market & Audience Segmentation Insights

Understanding the Amazon target audience is quite important if you want to unlock massive growth and engagement on one of the world’s largest marketplaces. Whether you’re a seller or a marketer, identifying who shops, what drives their decisions, and how to meet their needs will put you miles ahead of

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How to Set up a TikTok Shop

How to Set up a TikTok Shop in Simple Steps

TikTok has rapidly evolved from being just a platform for short, entertaining videos to becoming a game-changer in the eCommerce world. So much so that TikTok Shop generated $33.2 billion in global GMV (gross merchandise value) in 2024, nearly tripling its 2023 total. The emergence of TikTok Shop has transformed

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Smarter Amazon Inventory Management

Dominate 2025 with Smarter Amazon Inventory Management

Running out of stock? You’re losing sales. Overstocked? You’re losing money to storage fees. And as of 2024, Amazon’s now charging you for keeping too little inventory with their low-inventory-level fee. That’s why proper inventory management is critical – it helps you strike the right balance, avoid fees, and stay

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How to Use Amazon Posts to Drive More Sales

How to Use Amazon Posts to Drive More Sales

Ever scrolled through a product listing on Amazon and found what looks like a mini social media feed of lifestyle imagery and videos? That’s Amazon Posts – Amazon’s version of Instagram, TikTok or Facebook. You post high-quality images of your product in action and Amazon does the rest by putting

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Amazon FBA

The Complete Guide to Amazon FBA: Beginner Level

Selling on Amazon has become a popular way to start a side hustle and earn extra income. With millions of daily shoppers, the Amazon FBA (Fulfillment by Amazon) program makes it even easier by handling storage, packaging, and shipping through Amazon’s warehouse network. The potential is huge—nearly 60% of Amazon

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Amazon Retail Arbitrage

Amazon Retail Arbitrage: How to Resell on Amazon & Earn

Starting an online business can feel overwhelming with talk of private label, product research and development and complex supply chains. Retail arbitrage offers a simple, low-risk way for both seasoned and new sellers to sell online with minimal investment and no product development required. As a third-party seller, you can

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