In 2024, Prime Day generated no less than $14.2 billion in sales, an 11% increase from the previous year. Clearly, with thousands of deals and products sold at the lowest prices of the year, Prime Day is a major event for both Amazon and its sellers. So, as an Amazon
Advertising plays a crucial role in helping Amazon sellers scale their brands and stand out in a competitive marketplace. To succeed, sellers need to understand the different types of ads available and how each can impact their visibility, sales, and overall growth strategy. By mastering Amazon’s advertising options, sellers can
With over 2 million active sellers on Amazon, simply listing a product and waiting for the magic to happen isn’t enough. Amazon’s advertising platform is a game changer that boosts visibility and targets high-intent buyers. But what happens when your ad performance hits a ceiling? Enter Amazon Demand Side Platform
There are about 9.7 million sellers on Amazon, with more than 35% of them located in the United States. And although that may feel like a crokwded place, research shows Amazon sellers averaged around $230,000 in sales in 2024. More even, 60,000 sellers surpassed the $1 million mark in sales
Advertising plays a crucial role in helping Amazon sellers scale their brands and stand out in a competitive marketplace. Sponsored Brand Ads are a powerful tool that not only boost visibility but also drive brand awareness by showcasing your logo, custom headlines, and products to the right audience. These ads
Up to 63% of all customers start their product search directly on Amazon, as opposed to other search engines (like Google.) What’s more, nearly two-thirds of Amazon users do not go beyond the first page. Under these circumstances, making sure your product pages are properly optimized is crucial. You want
Amazon reported revenue of $158.88 billion for the third quarter of 2024, marking an 11% increase from $143.08 billion in the same quarter of the previous year. Not only is Amazon not halting its popularity growth, but, as numbers show, it is constantly expanding. This makes Amazon one of the
The New South China Mall of China’s total leasable space measures no less than 7,100,000 sq ft — the size of 90 football fields, or more shopping real estate than most of us can imagine. In the online realm, Amazon is a lot bigger than that — 9.7 million sellers
Amazon’s total sales is projected to reach more than $637 billion by the end of 2024. More even, Amazon accounts for nearly 40% of all the total eCommerce sales in the U.S., making it the biggest single online retail market in the country. With such a high volume of sales,
In the competitive world, that is the Amazon marketplace, capturing the attention of shoppers is not just about being seen – it’s about being seen at the right time by the right audience. It’s here that Amazon Sponsored Display ads come into play. Unlike Sponsored Products and Sponsored Brand Ads,
Ask anyone what they think about dropshipping and most will either have no idea what you’re talking about OR declare it all dead and buried. As it frequently happens in the digital world, the truth is dropshipping is far from dead — and Amazon dropshipping specifically is very much alive.
Running ads on Amazon is a smart choice when you want to scale your business, reach more customers, and increase sales. The right ads can put your products in front of just the right people — and Sponsored Product Ads are among the most popular options for Amazon Sellers. Why
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