Innovixlabs
Full Spectrum VITAMIN K2
Products Managed: 32
Revenue Results
226.43%
Profit Results
205.69%
The main objective for CB product in the beginning was to maintain the PPC spend unde $300 and optimize for profit. However, after a couple of weeks we adviced client to let us redirect some spend from other product and increase it to $500 for CB in order to get more sales and obtain a better rank for different KWs.
Brand & Product
An established supplement brand, known for products such as Vitamin K2, Magnesium, Omega 3, and Probiotics, reached out to us for help.
Background
Despite their strong presence in the retail market, they faced significant challenges with the performance of their Amazon campaigns.
Objective
Increase their ad spend by 10X, maintain healthy margins and achieve the same level of scale as their retail business.
Services we provided
PPC
This resulted in 325% increase in ad sales and 38% increase in ROAS.
Creatives Optimization
We revamped them to include their unique selling points and convince shoppers why their products were better than everyone else’s.
Main Image Optimization
This resulted in consistent improvements in CTR, which helped sales tremendously.
DSP
This significantly opened the previous ceiling they had on revenue.
Reviews
We were able to attract a lot of shoppers that wanted to give positive feedback on the product.
Google Ads to Amazon
Noticed improvements in organic ranking, which resulted in a lower Cost-Per-Acquisition.
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