Mina Elias
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Mina Elias
You can’t know where you’re going if you don’t have a map–and when it comes to running an Amazon business, an Amazon ads audit and an overall Amazon account audit are exaclty
The global demand side platform (DSP) market is experiencing explosive growth. Valued between $25.46 billion and $31.49 billion in 2024, the market is projected to soar to an impressive $133.39 billion to
Understanding the Amazon target audience is quite important if you want to unlock massive growth and engagement on one of the world’s largest marketplaces. Whether you’re a seller or a marketer, identifying
Running out of stock? You’re losing sales. Overstocked? You’re losing money to storage fees. And as of 2024, Amazon’s now charging you for keeping too little inventory with their low-inventory-level fee. That’s
A key metric you need to understand if you’re running Amazon PPC is ACoS (Advertising Cost of Sale) Why? Because it’s directly related to your return on investment. Amazon Advertising cost of
Amazon’s advertising game is bigger than ever, and if you’re selling on the platform, you need to get in the game. In 2024 global sales on Amazon hit almost $640 billion and
In 2024, Prime Day generated no less than $14.2 billion in sales, an 11% increase from the previous year. Clearly, with thousands of deals and products sold at the lowest prices of
With over 2 million active sellers on Amazon, simply listing a product and waiting for the magic to happen isn’t enough. Amazon’s advertising platform is a game changer that boosts visibility and
Up to 63% of all customers start their product search directly on Amazon, as opposed to other search engines (like Google.) What’s more, nearly two-thirds of Amazon users do not go beyond
The New South China Mall of China’s total leasable space measures no less than 7,100,000 sq ft — the size of 90 football fields, or more shopping real estate than most of
In the competitive world, that is the Amazon marketplace, capturing the attention of shoppers is not just about being seen – it’s about being seen at the right time by the right
Running ads on Amazon is a smart choice when you want to scale your business, reach more customers, and increase sales. The right ads can put your products in front of just
