How to Prepare for Amazon Prime Day 2025: Seller’s Guide

In 2024, Prime Day generated no less than $14.2 billion in sales, an 11% increase from the previous year. Clearly, with thousands of deals and products sold at the lowest prices of the year, Prime Day is a major event for both Amazon and its sellers. So, as an Amazon seller, it’s important to start preparing early for Prime Day 2025 to take full advantage of this sales opportunity.

Here’s an end-to-end channel management guide to help you leverage the power of Prime Day in 2025.

When is Amazon Prime Day 2025?

Amazon Prime Day 2025 is planned for July, with some sources saying it might happen on the 23rd, and others suggesting it might happen slightly earlier. Either way, you have a couple of months to get your Amazon store ready for Prime Day and the big sales.

Best Practices before Prime Day 2025

Building a Prime Day strategy is essential if you want to make the most out of this event — it is, after all, a one-day opportunity that can generate huge sales. Here are some key steps to take before Prime Day 2025:

Choose your best products

Focus on your top-performing products that have high demand and great reviews. These will be your best bets for driving sales during Prime Day. Highlight items that are popular, seasonal, or have the potential to attract new customers.

Here are a few tips to help you put your best foot (or, better said, products) for Prime Day:

• Analyze sales data from previous Prime Days to identify which products performed well and adjust your strategy accordingly.
• If you haven’t participated in any Prime Day, analyze your sales data from regular days and identify top-selling products to include in your Prime Day strategy.
• Consider bundling popular or complementary products together for a discounted price. This can help increase the perceived value for customers and drive more sales.
• Research current market trends and customer preferences to choose products that are in high demand. Use tools like keyword research or social listening to identify keywords and items that resonate with your target audience.

Be sure your inventory is in order

Make sure you have enough stock to meet the anticipated surge in demand. Running out of inventory during Prime Day can hurt your sales and your rankings. Plan ahead by reviewing past performance and forecasting expected sales.

To make sure you have enough inventory available, consider taking the following actions:

• Place orders for new stock in advance to allow time for fulfillment and shipping.
• Consider using Amazon’s Fulfilled by Amazon (FBA) service to streamline inventory management and take advantage of faster delivery times.
• Use any available storage options provided by Amazon, such as Prime Exclusive Discounts or Lightning Deals. These can help you free up space for new stock while still selling your existing products at a discounted price during Prime Day.

Create competitive Prime Day deals & discounts

Offer enticing discounts that stand out among competitors. Ensure your deals provide real value to customers while still being profitable. Consider bundling products or offering tiered discounts to maximize your revenue.

The best way to ensure you have competitive prices is by researching what other sellers are offering. You can use tools like CamelCamelCamel or Keepa to track price changes for products and see what kind of discounts your competitors have offered in the past.

Remember that Prime Day is about more than just an affordable price — it’s about all-time low prices and deals people cannot refuse. If you can and it makes business sense for you, aiming to bear previous record-low prices can help you stand up from the crowd and get more sales on Prime Day.

Prime Day exclusive deals

Remember that Prime Day is only available to customers who pay their Prime membership fees (either annual memberships or monthly memberships). In fact, Prime Day is one of the leading reasons they choose to pay the membership fees in the first place — so your deals have to be very good to make it feel like a worthwhile investment for customers.

Create exclusive deals that are only available during Prime Day to build a sense of urgency and excitement among shoppers. Limited-time offers tap into the fear of missing out (FOMO), encouraging customers to act quickly before the deals disappear.

Highlight these offers prominently in your marketing campaigns, using countdown timers, bold messaging, and targeted ads to drive traffic to your store. Focus on best-selling or high-demand products, bundling them into compelling packages or offering discounts that stand out.

Emphasize exclusivity and a short time frame, as this will help you increase conversions, boost sales, and capture the attention of shoppers looking for the best deals during this highly competitive shopping event.

Remember, the average conversion rate in eCommerce ranges between 1.7% and 3%, but urgency creates a “fear of missing out” in customers, which can bump your conversion rate to 5% or even 10%.

Coupon deals

Use coupons to attract price-conscious shoppers and stand out in a competitive marketplace. A well-crafted coupon deal can not only make your products more appealing but also improve your visibility on Amazon’s search results page.

To create effective coupon deals, start by identifying your target audience and understanding what motivates them—whether it’s percentage discounts, dollar-off savings, or free shipping. Keep the discount enticing but sustainable for your margins, such as 10-20% off or a small flat discount on popular items.

Highlight the urgency by setting clear expiration dates to encourage faster purchases. Additionally, use engaging and clear language in your coupon promotion to showcase the value customers are getting. With the right approach, coupons can drive more traffic, boost conversions, and build customer loyalty.

Lightning deals

Leverage Amazon’s Lightning Deals to create a powerful sense of urgency and excitement among shoppers. These time-limited promotions not only encourage customers to act fast but also help your product stand out in a sea of listings during high-traffic events like Prime Day or holiday sales.

By offering a compelling discount for a short window of time, you can drive a surge in sales, increase your product’s visibility, and potentially improve its rankings within Amazon’s algorithm. To maximize the impact, ensure your product listing is optimized with clear, high-quality images, persuasive descriptions, and competitive pricing.

Additionally, promote your Lightning Deal through email campaigns, social media, and ads to draw even more attention and ensure it reaches your target audience. When used strategically, Lightning Deals can be a game-changer for boosting sales and solidifying your brand’s presence on Amazon.

Work on your Amazon product listing

Polish your product listings by optimizing titles, descriptions, bullet points, and images. Highlight key features, benefits, and any Prime Day discounts to make your products stand out. A well-crafted listing can improve both visibility and conversion rates.

Here are a few tips to keep in mind when updating and optimizing your Amazon product listings:

• Use clear, concise, and keyword-rich product titles to improve searchability.
• Write detailed product descriptions that inform and engage customers.
• Highlight the key features and unique selling points in easy-to-read bullet points.
• Include high-quality, professional images, showcasing the product from multiple angles.
• Add a video or 360-degree view for a more immersive shopping experience.
• Ensure proper formatting and readability with clean, structured text.
• Use A+ Content to provide additional information and enhance product presentation.
• Regularly update and test your listings to stay competitive and address shifting customer needs.

Create a dedicated page for Prime Day Deals

Design a landing page specifically for your Prime Day deals. This makes it easier for customers to browse your offers and explore your product range. Use clear navigation and engaging visuals to keep shoppers interested.

To ensure your Prime Day Deals page is in tip-top shape, follow these best practices:

• Create a visually appealing design that aligns with your brand and showcases your deals.
• Use high-quality images to highlight individual products or bundles.
• Provide clear, easy-to-understand navigation to help shoppers find what they’re looking for.
• Include a search bar so customers can quickly find specific products or categories.
• Use eye-catching banners, countdown clocks, and call-to-action buttons to build urgency and encourage purchases.
• Add customer reviews, ratings, and testimonials to build trust and credibility.
• Optimize for mobile responsiveness to ensure a smooth shopping experience on all devices.

Use Amazon DSP to target ideal customers

Utilize Amazon’s Demand Side Platform (DSP) to target your ideal audience with precision. Reach potential customers who are likely to engage with your Prime Day deals based on their browsing and purchasing behavior.

Some of the main ways to optimize your Amazon DSP campaigns for Prime Day include:

• Target customers who have viewed or purchased similar products in the past.
• Use retargeting to reach customers who have previously interacted with your brand on Amazon.
• Take advantage of lookalike targeting to expand your reach and target new potential customers.
• Utilize sponsored display ads to promote your deals on and off Amazon’s platform.
• Constantly track and adjust your campaign performance to maximize ROI, scale your store‘s business and improve targeting.

Partner with influencers

Leverage the power of social media influencers to amplify your Prime Day messaging and reach a wider audience. Influencers can bring a human touch to your brand, making it more relatable and trustworthy. They can also showcase your products in a more authentic and engaging way, encouraging their followers to check out your Prime Day deals.

To ensure a successful influencer partnership for Prime Day, consider these tips:

• Choose influencers whose audience aligns with your target demographic.
• Clearly outline the expectations and goals of the partnership to avoid any miscommunication.
• Provide influencers with detailed information about your products and deals so they can accurately promote them.
• Encourage influencers to create genuine, creative content that resonates with their followers.
• Track the performance of each influencer’s posts and analyze which ones drove the most engagement or sales.

Build a retargeting strategy for abandoned carts

Don’t let abandoned carts go to waste. Create a retargeting campaign to remind customers about items they left behind, especially with Prime Day discounts as an extra incentive to complete their purchase.

To create an effective retargeting strategy, start by utilizing tools such as Google Ads, Facebook Ads Manager, or specialized platforms like AdRoll. These platforms allow you to set up dynamic retargeting ads that automatically display the exact products customers left in their carts. Use tracking pixels and cookies to capture the behavior of website visitors, ensuring you can deliver personalized ads tailored to their interests and abandoned items. This personalized approach increases the chances of re-engagement and conversions.

Leverage advanced techniques like segmentation and A/B testing to refine your retargeting efforts further. Divide your audience based on their behavior, such as the time elapsed since they abandoned their cart or the value of the items they left behind.

Segmenting your audience enables you to craft targeted messages that resonate with specific customer groups. Meanwhile, running A/B tests enables you to identify which ad creatives, formats, or calls-to-action work best with your audience. Combining these tools and techniques ensures a strategic, data-driven approach to reclaiming lost sales.

Build a remarketing campaign for Prime Day

Stay top of mind with a remarketing campaign designed to target previous customers and site visitors who have already shown interest in your products. By utilizing remarketing, you can strategically re-engage those who may have browsed your site or even added items to their cart but didn’t complete their purchase.

To reap all the benefits of a remarketing campaign, highlight your Prime Day deals with tailored ads that remind customers of your offerings. Remember to create a sense of urgency with limited-time, limited-stock, or exclusive deals.

To effectively remarket to past customers, consider the following tactics:

• Leverage email marketing by sending personalized emails highlighting specific Prime Day deals based on the customer’s previous purchase history.
• Use social media advertising to target users who have interacted with your brand on Facebook, Instagram, or other platforms.
• Utilize display ads on websites and apps that are part of the Google Display Network or Amazon’s third-party network.
• Consider using ). that automatically promote items that a customer previously viewed or added to their cart.

You can use various platforms for your remarketing campaigns, including (but not limited to) Google Ads, Facebook Ads Manager, and Amazon Sponsored Products.

What to do during Prime Day Sale In 2025

To maximize your results during what is likely to be the highest-traffic event of the year (Prime Day), it’s essential to plan and execute strategies that leverage the unique demand and urgency surrounding Prime Day. Here are some key tips to help you succeed during the Prime Day Sale in 2025:

Leverage lightning deals and exclusive discounts

Participate in Lightning Deals to capitalize on Prime Day’s urgency-driven shopping environment. Offer exclusive discounts on your most popular products to attract buyers and incentivize impulse purchases. This strategy not only boosts sales but also increases your visibility on the platform as customers actively search for limited-time bargains.

Optimize product listings for maximum visibility

Ensure that your product titles, descriptions, bullet points, and images are fully optimized before and during Prime Day. Use high-quality visuals, include relevant keywords, and highlight Prime-specific benefits such as fast shipping and exclusive deals to enhance visibility and conversion rates.

Ramp up advertising efforts

Prime Day attracts fierce competition, making well-planned advertising campaigns essential. Increase your ad budgets and run Sponsored Product, Sponsored Brand, and Sponsored Display campaigns to reach more shoppers. Focus on high-performing keywords and retarget your past visitors with compelling offers.

Ideally, you want to start ramping up advertising efforts at least two weeks before Prime Day to build momentum and keep your brand top of mind leading up to the event.

Run promotions on complementary products

Cross-promoting complementary products is another effective strategy during Prime Day. For example, if you sell clothing items, consider offering deals or bundles on accessories such as shoes, bags, or jewelry. This approach not only increases the average order value but also introduces customers to other products they may not have considered before.

Monitor inventory levels closely

A sudden surge in demand during Prime Day can easily lead to stockouts, which can negatively impact your rankings and customer satisfaction. Be sure to use inventory management tools to monitor stock levels in real time and ensure your most popular items remain available throughout the sale.

Provide exceptional customer support

Stand out amid the Prime Day rush by delivering top-notch customer service. Respond promptly to customer inquiries, resolve issues quickly, and ensure a seamless shopping experience. Positive interactions can lead to repeat customers and stronger reviews.

Remember that you should absolutely address any kind of negative reviews or feedback, and turn them into positive experiences, too. Brushing these things under the carpet can come back for you, and when you least want it (like, for example, on Prime Day).

Analyze real-time data to adjust strategies

Keep an eye on sales, ad performance, and customer behavior throughout Prime Day. Use this data to make real-time adjustments to your campaigns, product pricing, or promotions to stay competitive and maximize sales during the event.

Analyze real-time data to adjust strategies

Keep an eye on sales, ad performance, and customer behavior throughout Prime Day. Use this data to make real-time adjustments to your campaigns, product pricing, or promotions to stay competitive and maximize sales during the event.

Consider leveraging automated tools or dashboards to simplify data analysis and detect trends faster. Identifying which products are performing exceptionally well or spotting an increase in customer interest for specific categories can help you reallocate resources and fine-tune your strategy dynamically. This agility can make the difference between a good sales day and a record-breaking one.

Make sure all hands are on deck

Last thing you want is to run into unforeseen issues or delays during Prime Day. Make sure your team is fully prepared and equipped to handle an increase in orders, customer inquiries, and other demands during the sale. Consider hiring temporary staff if needed, prepping additional inventory for popular products, and ensuring that all systems are running smoothly.

Leverage the flexibility of FBM

For sellers utilizing Amazon Fulfilled By Merchant (FBM), Prime Day is a time to step up fulfillment operations. Double-check shipping rates, delivery times, and packaging quality to ensure a seamless customer experience. Offering fast, reliable shipping can set you apart from competitors and encourage repeat business long after Prime Day ends.

Engage customers in real-time

Monitor customer inquiries, reviews, and feedback during the sale to maintain high levels of customer satisfaction. Be sure to respond quickly and professionally to any questions or concerns. Positive interactions can lead to higher conversion rates and lasting brand loyalty.

Here are more tips to help you make Amazin Prime Day 2025 your best sales day yet:

How to Prepare for Prime Day as an Amazon FBA Seller

Prime Day doesn’t end at midnight: Tips for after Amazon Prime Day

Wrapping up a successful Amazon Prime Day is just the beginning. The post-sale period is a crucial time to capitalize on the momentum generated during the event. By taking a strategic approach, you can build long-term customer relationships and ensure sustainable growth for your business.

Analyze your performance

Review your Prime Day metrics, including sales numbers, conversion rates, and traffic statistics. Dive deeper into buyer behavior to identify trends and patterns that influenced your results. This analysis will provide actionable insights to refine your strategies for future sales events.

Follow up with customers

Send follow-up emails or messages thanking customers for their purchases. Include personalized product recommendations based on their orders to encourage additional purchases. Building a relationship with your customers post-sale can lead to increased loyalty and long-term retention.

Restock inventory

Identify top-performing products and work on replenishing inventory quickly. Consider scaling up stock levels for items that showed high demand to avoid future shortages. Staying prepared ensures your store can meet customer needs and maintain its competitive edge.

Handle returns promptly

Address returns and customer complaints in a timely and professional manner. Provide clear and easy-to-follow return instructions to streamline the process for customers. Excellent post-sale service not only resolves issues but also helps build trust and positive reviews.

Promote flash sales and discounts

Continue the excitement by offering post-Prime Day deals. Use these promotions to clear out remaining inventory or introduce new products to your audience. Highlight these offers through targeted ads or email campaigns to keep your momentum strong.

Engage on social media

Share your Prime Day success story on social media platforms. Use visuals and customer testimonials to showcase your brand’s achievements and build credibility. Engage your audience with updates, interactive content, or sneak peeks of future offers to maintain interest.

Plan for the future

Use the insights gained during Prime Day to prepare for upcoming events like Black Friday or Cyber Monday. Develop a checklist of improvements to implement, from optimizing product listings to enhancing ad targeting. Constant refinement and forward planning will help you capitalize on every opportunity.

Conclusion

Amazon Prime Day can be an amazing chance for your store. Done right, it can bring in the cha-chings, expose your brand to a larger audience, and create long-term loyal customers. With the right preparation, execution, and follow-up, you can make Prime Day your most successful sales event yet!

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