Comparison of Top Amazon Keyword Research Tools

1. HELIUM 10

Helium 10 is a comprehensive suite of tools for Amazon sellers that includes a range of powerful keyword research features. With an impressive overall score of 9.25, it excels in all aspects. It boasts a user-friendly interface and offers advanced features like Magnet, Cerebro, and Frankenstein, which help you find high-performing keywords, analyze competitor listings, and optimize your backend keywords. However, Helium 10’s premium features come at a higher price point of $79/month, making it more suitable for serious sellers or those with larger budgets.

2. Jungle Scout

Jungle Scout is another popular choice among Amazon sellers, scoring 8.25 overall. It offers an intuitive interface and provides essential features for keyword research. The Keyword Scout tool offers data on search volume, competition, and recommended PPC bids. Jungle Scout also offers additional features like product research, listing optimization, and sales analytics. While it falls slightly behind Helium 10 in terms of value, Jungle Scout’s price of $49/month makes it a more affordable option for many sellers.

3. AMZ Tracker

AMZ Tracker scores 7.5 overall, making it an average choice among the keyword research tools. It provides decent ease of use and value, but its feature set falls slightly short compared to some other tools. AMZ Tracker offers a range of features including keyword tracking, product research, listing optimization, and sales tracking. However, with a price of $50/month, it’s one of the more expensive options on this list.

4. Viral Launch

Viral Launch scores 7.75 overall and offers good ease of use and value. While it may not have the most extensive feature set, it still provides essential tools for Amazon keyword research. Viral Launch’s Keyword Research and Competitor Intelligence tools help you discover high-performing keywords, analyze competitor listings, and track keyword performance. Additionally, it offers features like product discovery, listing optimization, and market intelligence. With a price of $99/month, it’s one of the more expensive tools but keep in mind we are comparing “most popular” plans, and this plan, comes with lots more features than some of the other tools listed here, including tools like competitors monitoring, SEO Health analysis and more.  So it helps with your research, but also, your listing optimization.

5. Keyword Tool

Keyword Tool stands out with an overall score of 8.75, driven by its excellent ease of use and value. While it may not offer as many advanced features as some other tools, it compensates with its user-friendly interface and reliable keyword research capabilities. Keyword Tool allows you to discover relevant keywords, analyze search volume, and track keyword rankings. 

Ultimately, the “best” Amazon keyword research tool for you depends on your specific requirements, budget, and preferences. Consider the attributes that matter most to you, such as ease of use, value, features, and price. Take into account the specific needs of your Amazon business and choose a tool that aligns with your goals and objectives.