Millions of sellers struggle to pick profitable products on Amazon. The platform’s massive catalog makes product selection feel like finding a needle in a haystack. Many sellers lose money chasing seasonal trends without proper research or validation.
Our guide breaks down Amazon best-selling products, showing you exactly what sells, why it sells, and how to spot winning products before your competitors.
Ways to Find Amazon Best-Selling Products
Finding profitable products on Amazon requires more than random guesses or following trends. Many sellers rush into listing products without proper research, leading to dead inventory and lost investments.
Let’s examine proven ways to spot Amazon’s best-selling products that match your budget and business goals.
Look at the Amazon Best Sellers Page
Amazon’s Best Sellers page reveals the most purchased items across categories, making it a goldmine for product research. Managing Amazon inventory starts with understanding which products maintain steady sales volumes.
The Best Sellers page updates hourly, displaying Amazon best-selling products ranked by sales performance. Each category breaks into subcategories, letting you drill deeper into specific niches.
The rankings show current market demand patterns, helping you spot potential product opportunities. For balanced competition levels, focus on items ranking between #5,000 and #15,000 in their main categories.
Use Product Research Software
Gathering basic sales data on Amazon best-selling products takes hours of manual research. Product research software transforms weeks of analysis into minutes of automated insights. These tools scan millions of listings instantly.
Their algorithms track Amazon Product Lifestyle patterns that have built-in calculators that estimate profit margins and sales potential before you invest.
Browser extensions overlay key metrics directly on Amazon product pages – showing competition levels, monthly sales volumes, and revenue forecasts with a single click.
Top 20 Amazon Best-Selling Products Right Now
Amazon listings change constantly based on customer buying patterns and seasonal demands. Our curated selection of Amazon best-selling products reflects current market trends and consumer preferences.
Let’s examine 20 products with proven track records and steady demand.
1. Apple AirTag
Apple AirTag ranks #1 in Amazon’s electronics category with over 12,859 ratings and a 4.6-star average. The compact tracking device sells for $19.00, marking a 34% discount from its original price.
Customers praise its seamless integration with Apple’s Find My network, connecting millions of Apple devices for precise location tracking. Pet owners value its durability and real-time location updates through the Find My app. Sellers can capitalize on the tracking device market with compatible accessories like:
- Protective cases
- Pet collar attachments
- Keychain holders
- Luggage tags
- Silicone covers
2. Hanes Men’s EcoSmart Fleece Hoodie
Hanes dominates Amazon’s clothing category with their EcoSmart Fleece Hoodie, earning 275,414 ratings and a solid 4.5-star average. Priced at $13.48, the hoodie offers a 39% discount from its original cost, making it an attractive budget-friendly option.
Sellers can expand into related products like:
- Matching sweatpants
- Athletic shorts
- Basic t-shirts
- Thermal underwear
- Zip-up hoodies
3. Stanley 40 oz Quencher H2.0 FlowState™ Tumbler
Stanley’s Quencher Tumbler ranks #1 in Kitchen & Dining with 42,900 ratings and a 4.7-star average. Priced at $35.00, the stainless steel tumbler maintains its bestseller status despite frequent Amazon self-auditing of product rankings.
Sellers can expand into complementary products like:
- Custom tumbler sleeves
- Replacement straws
- Handle grips
- Cleaning brushes
- Travel-friendly carrying cases
- Personalized decals
4. CELSIUS Assorted Flavors Variety Pack
CELSIUS dominates the energy drink category with 102,971 ratings and a 4.6-star average. Priced at $18.99, the 12-pack variety breaks through the Amazon sales ceiling with consistent monthly sales above 60,000 units.
Sellers can expand into complementary products like:
- Insulated drink sleeves
- Reusable straws
- Drink carriers
- Gym bottle holders
- Travel-friendly cooler bags
- Sports nutrition supplements
5. EUHOMY Countertop Ice Maker Machine
EUHOMY’s ice maker leads the appliance category with 11,465 ratings and a 4.4-star average. Priced at $89.99, the machine’s Amazon ad copy highlights its rapid 6-minute ice production and 26-pound daily output capacity.
Sellers can expand into related products like:
- Ice storage containers
- Cleaning solutions
- Water filters
- Insulated ice buckets
- Machine covers
- Scoops and tongs
6. Kukka Tea Tree Oil
Kukka’s Tea Tree Oil ranks among Amazon’s best-selling products, with 10,000+ monthly sales and a 4.3-star rating from 9,000+ reviews. The 4 FL Oz bottle sells for $9.99 and complements Amazon health supplements as a natural scalp care and skin wellness solution.
Sellers can expand into related products like:
- Carrier oil blends
- Glass roller bottles
- Storage cases
- Measuring droppers
- Natural soap bases
- DIY skincare kits
7. Rain-X 2-In-1 Water Repellent Wiper Blades
Rain-X is one of Amazon’s best-selling automotive products, with 96,663 ratings and a 4.4-star average. The 22-inch wiper blades sell for $29.43 and feature a patented water-repelling formula that outperforms standard Amazon-sponsored brands in wet conditions.
Sellers can expand into related products like:
- Windshield washer fluid
- Rain repellent sprays
- Wiper blade adapters
- Installation tools
- Cleaning cloths
- Winter wiper covers
8. Pampers Swaddlers Diapers
Pampers Swaddlers dominates the baby category with 127,186 ratings and a 4.8-star average. The 132-count package sells for $53.14 and qualifies for Amazon reimbursements for damaged or lost inventory during fulfillment.
Sellers can expand into related products like:
- Diaper pail liners
- Changing pad covers
- Diaper rash cream
- Baby wipes
- Diaper bags
- Travel changing kits
9. Hero Cosmetics Mighty Patch™ Original Patch
Hero Cosmetics dominates the beauty category with 167,205 ratings and a 4.6-star average. The 72-count pack sells for $19.77. It consistently ranks top performer during Amazon Prime Day Sales, with over 90,000 monthly purchases.
Sellers can expand into related products like:
- Acne spot treatments
- Facial cleansing pads
- Pimple extraction tools
- Travel-size patch holders
- Skincare organizers
- Face mapping guides
10. Occer 12×25 Compact Binoculars
Occer’s compact binoculars lead the outdoor optics category with 30,669 ratings and a 4.4-star average. Priced at $35.99, the product’s Amazon A/B testing campaign proved successful, with 8,000+ bought in the past month.
Sellers can expand into related products like:
- Binocular cases
- Lens cleaning kits
- Neck straps
- Tripod adapters
- Weather shields
- Carrying pouches
11. Ailun 3 Pack Screen Protector for iPhone 16 Pro
Ailun’s screen protector ranks #1 in mobile accessories with 130,629 ratings and a 4.5-star average. Priced at $7.89, the product’s optimized listing performs exceptionally well in the Amazon A9 algorithm, maintaining top search and selling over 10,000 in the past month.
Sellers can expand into related products like:
- Phone cases
- Camera lens covers
- Cleaning kits
- Installation tools
- Screen repair kits
- Protection bundles
12. Amazon Fire HD 10 Tablet
The Fire HD 10 tablet leads Amazon’s electronics category with 16,409 ratings and a 4.5-star average. Priced at $74.99 (46% off), the 32GB tablet features a 10.1-inch Full HD display and octa-core processor for smooth performance, exceeding over 10,000 units sold monthly.
Sellers can expand into related products like:
- Protective cases
- Screen protectors
- Charging stands
- Stylus pens
- Storage bags
- Bluetooth keyboards
- USB-C cables
13. Trump Trading Card – Assassination Attempt- Gem 10 Graded
The Trump commemorative card leads the collectibles category with 15 ratings and a 4.7-star average. Priced at $23.99, it documents the July 2024 incident in a high-quality 9cm by 6.4cm format, with 400 bought in the past month.
Sellers can expand into related products like:
- Card display stands
- Protective sleeves
- Storage boxes
- Authentication services
- Collection albums
- Display frames
14. Amazon Basics 48-Pack AA Alkaline Batteries
Amazon Basics batteries dominate the household essentials category with 810,602 ratings and a 4.7-star average. Priced at $14.59, the 48-pack offers a 10-year shelf life and monthly sales exceeding 100,000 units.
Sellers can expand into related products like:
- Battery organizers
- Storage cases
- Battery testers
- Recycling containers
- Emergency kits
- Battery-operated devices
15. MedPride Powder-Free Nitrile Exam Gloves
MedPride leads the medical supplies category with 94,277 ratings and a 4.7-star average. The powder-free nitrile gloves, priced at $9.49 per 100-count box, meet medical examination standards, and monthly sales exceed 30,000 boxes.
Sellers can expand into related products like:
- Glove dispensers
- Medical tape
- First aid kits
- Sanitizing wipes
- Disposal containers
- Medical supply organizers
16. Ernie Ball Regular Slinky Nickel Wound Guitar Strings
Ernie Ball’s Regular Slinky strings dominate the musical instruments category with 114,917 ratings and a 4.8-star average. Priced at $6.99, the nickel-wound strings deliver a balanced tone preferred by professional guitarists like Slash, Jimmy Page, and Eric Clapton, and monthly sales exceeding 4,000 units.
Sellers can expand into related products like:
- String winders
- Guitar picks
- Cleaning kits
- String cutters
- Maintenance tools
- Storage cases
17. Amazon Basics Multipurpose Copy 8.5 x 11 Printer Paper
Amazon Basics printer paper leads the office supplies category with 179,328 ratings and a 4.8-star average. Priced at $7.41 per 500-sheet ream, the 20-lb bright white paper exceeds over 100,000 monthly sales.
Sellers can expand into related products like:
- Paper organizers
- Desktop file holders
- Paper clips
- Printer stands
- Document folders
- Paper cutters
18. Amazon Basics Dog and Puppy Pee Pads
Amazon Basics pet pads lead the pet supplies category with 244,982 ratings and a 4.5-star average. Priced at $20.99 for 100 pads, the quick-dry design features a leak-proof base, and monthly sales exceed over 50,000 units.
Sellers can expand into related products like:
- Pad holders
- Cleaning sprays
- Training treats
- Waste bag dispensers
- Pet odor eliminators
- Training bells
19. Amazon Basics Neoprene Dumbbell Hand Weights
Amazon Basics dumbbells rank #1 in sporting goods with 105,732 ratings and a 4.8-star average. The neoprene-coated weights, priced at $21.99 for a 10-pound pair, feature a non-slip grip and color-coded weight identification, exceeding monthly sales of 15,000+ pairs.
Sellers can expand into related products like:
- Weight racks
- Exercise mats
- Workout gloves
- Storage cases
- Cleaning wipes
- Resistance bands
20. LeapFrog Learning Friends 100 Words Book
LeapFrog’s educational toy leads the children’s learning category with 89,217 ratings and a 4.8-star average. The bilingual book, priced at $12.97, teaches 100 age-appropriate words through interactive touch-and-learn technology and exceeds 40,000 monthly sales.
Sellers can expand into related products like:
- Protective carrying cases
- Learning toy organizers
- Battery storage solutions
- Educational flashcards
- Book stands
- Learning toy cleaning wipes
3 popular categories you should explore
Amazon’s marketplace spans 30+ product categories, and many sellers struggle to identify profitable categories among Amazon best-selling products.
Let’s examine five high-performing categories that offer strong sales potential and sustainable growth opportunities for your business.
1. Beauty & Personal Care
Beauty products rank among the top of the Amazon best-selling products, and customer demand has consistently grown. The category spans skincare, haircare, cosmetics, and grooming essentials, attracting budget shoppers and luxury consumers.
Maximizing ROI with Amazon PPC works effectively in this category due to high repeat purchase rates. Sellers can target specific subcategories, such as organic skincare, men’s grooming, or Korean beauty products, to capture niche markets with lower competition and higher margins.
2. Health, Household & Baby Care
The health and baby care category generates steady profits with a 21% net margin for top sellers. Parents consistently purchase baby essentials, health supplements, and household cleaning supplies, creating reliable repeat business.
The category rewards quality and safety certifications, with customers prioritizing trusted brands for sensitive products. Market growth continues upward as global birth rates rise and health consciousness increases.
3. Clothing, Shoes & Jewelry
The clothing category ranks among Amazon’s highest revenue generators, reaching $358.70 billion in U.S. market value for 2024.
The category serves diverse customer needs across men’s, women’s, and children’s fashion segments. Strong brand competition creates opportunities for sellers focusing on specific style niches or trending fashion accessories.
Ready to Find Your Next Amazon Best-Seller?
Finding profitable products on Amazon requires deep market understanding, consistent research, and strategic planning. While the Amazon Best Sellers page and research tools provide valuable insights, success comes from careful product selection and optimization.
Need help turning your product into Amazon’s next best-seller? Get a free Amazon audit from our team of experts and discover your product’s true potential in the marketplace.
NOTE: All figures in this article were correct at the time of publication in November 2024 and are subject to change.
