When it comes to conducting effective keyword research for your Amazon business, having the right tools can make all the difference. Let’s compare some of the top Amazon keyword research tools available:
Tool
Ease of Use
Value
Features
Prices
Overall
Note. Pricing as at 11 July 2023, comparing most popular plans.
1. HELIUM 10
Helium 10 is a comprehensive suite of tools for Amazon sellers that includes a range of powerful keyword research features. With an impressive overall score of 9.25, it excels in all aspects. It boasts a user-friendly interface and offers advanced features like Magnet, Cerebro, and Frankenstein, which help you find high-performing keywords, analyze competitor listings, and optimize your backend keywords. However, Helium 10’s premium features come at a higher price point of $79/month, making it more suitable for serious sellers or those with larger budgets.
2. Jungle Scout
Jungle Scout is another popular choice among Amazon sellers, scoring 8.25 overall. It offers an intuitive interface and provides essential features for keyword research. The Keyword Scout tool offers data on search volume, competition, and recommended PPC bids. Jungle Scout also offers additional features like product research, listing optimization, and sales analytics. While it falls slightly behind Helium 10 in terms of value, Jungle Scout’s price of $49/month makes it a more affordable option for many sellers.
3. AMZ Tracker
AMZ Tracker scores 7.5 overall, making it an average choice among the keyword research tools. It provides decent ease of use and value, but its feature set falls slightly short compared to some other tools. AMZ Tracker offers a range of features including keyword tracking, product research, listing optimization, and sales tracking. However, with a price of $50/month, it’s one of the more expensive options on this list.
4. Viral Launch
Viral Launch scores 7.75 overall and offers good ease of use and value. While it may not have the most extensive feature set, it still provides essential tools for Amazon keyword research. Viral Launch’s Keyword Research and Competitor Intelligence tools help you discover high-performing keywords, analyze competitor listings, and track keyword performance. Additionally, it offers features like product discovery, listing optimization, and market intelligence. With a price of $99/month, it’s one of the more expensive tools but keep in mind we are comparing “most popular” plans, and this plan, comes with lots more features than some of the other tools listed here, including tools like competitors monitoring, SEO Health analysis and more. So it helps with your research, but also, your listing optimization.
5. Keyword Tool
Keyword Tool stands out with an overall score of 8.75, driven by its excellent ease of use and value. While it may not offer as many advanced features as some other tools, it compensates with its user-friendly interface and reliable keyword research capabilities. Keyword Tool allows you to discover relevant keywords, analyze search volume, and track keyword rankings.
Ultimately, the “best” Amazon keyword research tool for you depends on your specific requirements, budget, and preferences. Consider the attributes that matter most to you, such as ease of use, value, features, and price. Take into account the specific needs of your Amazon business and choose a tool that aligns with your goals and objectives.
These tools can help improve your product’s visibility on Amazon by helping you discover relevant keywords, analyze search volume, and track keyword rankings. This can enhance your product’s ranking in Amazon search results, leading to increased visibility and sales.
The prices of these tools vary, with Helium 10 priced at $79/month, Jungle Scout at $49/month, AMZ Tracker at $50/month, Viral Launch at $99/month, and Keyword Tool at $79/month.
AMZ Tracker scores 7.5 overall, making it an average choice among the keyword research tools. It provides decent ease of use and value, but its feature set falls slightly short compared to some other tools. It’s priced at $50/month.
Helium 10 is a comprehensive suite of tools with powerful keyword research features. It has an overall score of 9.25 and offers advanced features like Magnet, Cerebro, and Frankenstein. However, its premium features come at a higher price point of $79/month.
Jungle Scout is a popular choice among Amazon sellers with an overall score of 8.25. It offers an intuitive interface and essential features for keyword research. Jungle Scout’s price of $49/month makes it a more affordable option for many sellers.
Keyword Tool stands out with an overall score of 8.75, driven by its excellent ease of use and value. It offers reliable keyword research capabilities but may not offer as many advanced features as some other tools.
Viral Launch scores 7.75 overall and offers good ease of use and value. It provides essential tools for Amazon keyword research and offers features like product discovery, listing optimization, and market intelligence. It’s priced at $99/month.
Some of the top Amazon keyword research tools include Helium 10, Jungle Scout, AMZ Tracker, Viral Launch, and Keyword Tool. These tools vary in terms of ease of use, value, features, prices, and overall scores.
The “best” Amazon keyword research tool depends on your specific requirements, budget, and preferences. Each tool has its strengths and weaknesses, and the best choice would be the one that aligns with your goals and objectives.
Mina Elias, “The Egyptian Prescription,” is the CEO of Trivium Group. A chemical engineer turned Amazon seller, he mastered Amazon PPC advertising, investing personally. His insights, shared via YouTube and podcasts, led to Trivium’s global recognition. Today, Mina is a leading figure in the Amazon PPC space.
